Social Media - Viable for Crisis Response?: Experience from the Great San Diego/Southwest Blackout
نویسنده
چکیده
On September 8, 2011, the Great San Diego/Southwest Blackout occurred affecting approximately 5 million people. This paper explores the availability and use of social media as a crisis response tool following such a crisis event. Contrary to expectations, Internet and the cell phone system had less than the expected availability and as a result, users had a difficult time using social media to status/contact family and friends (even though they wanted to). This paper presents a survey exploring and analyzing the use and availability of social media during the Great San Diego/Southwest Blackout event. DOI: 10.4018/jiscrm.2012040104 54 International Journal of Information Systems for Crisis Response and Management, 4(2), 53-67, April-June 2012 Copyright © 2012, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. fornia, including San Diego, and parts of Baja, Mexico. San Diego State University was closed as a result in the late afternoon with students and faculty released to rush hour congested freeways. During the drive home the author was contacted by local news stations for comment. This proved very difficult as cell reception faded in and out. Since this was not normal for this region it caused the author to wonder if the blackout was affecting cell availability. This led to contemplation on if other social media were experiencing availability (note that this paper defines availability as something that is usable upon demand) issues and ultimately to wondering if the blackout was an opportunity to explore social media availability and use during a large scale crisis. This paper reports on an exploratory study conducted on the availability of social media during the blackout and to help answer the question, is social media currently a viable option for crisis response during a large scale disaster. (Note that there is no Federal or Universal scale for classifying emergencies, for this paper a large scale emergency and disaster is one that affects all or nearly all residents in a large geographical area. San Diego County, according to Wikipedia (2012) has a population of over 3 million people, encompasses an area of over 4500 square miles (over 11,700 square kilometers, has over 70 miles of coastline, 16 military bases, 4 major universities, a nuclear power generation facility, and widespread industries such as communication, biotechnology, healthcare, and information technology).
منابع مشابه
Digital Direct-to-Consumer Advertising: A Perfect Storm of Rapid Evolution and Stagnant Regulation; Comment on “Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters”
The adoption and use of digital forms of direct-to-consumer advertising (also known as “eDTCA”) is on the rise. At the same time, the universe of eDTCA is expanding, as technology on Internet-based platforms continues to evolve, from static websites, to social media, and nearly ubiquitous use of mobile devices. However, little is known about how this unique form of pharmaceutical marketing impa...
متن کاملImplementing Social Media in Crisis Response Using Knowledge Management
Social media is being used by individuals during a crisis to alert rescuers to their location, status others on their condition or on environmental conditions, warn of issues, and so forth. However, organizations have been slower to adopt social media for crisis response. This paper explores issues affecting social media adoption by organizations for crisis response and proposes the use of know...
متن کاملExercise 24: Using Social Media for Crisis Response
Can populations self-organize a crisis response? This is a field report on the first two efforts in a continuing series of exercises termed Exercise 24 or X24. These exercises attempted to demonstrate that self-organizing groups can form and respond to a crisis using low-cost social media and other emerging web technologies. P lotnick and White (2010) describe social media as generally being at...
متن کاملInvestigating the Influence of Factors Effective in Using Social Media on Improving E-Health Literacy of Citizens in Crisis
Introduction: Due to the prevalence of coronavirus, the role of media, especially social media, to inform about and increase health literacy is very important. The objective of this study was to investigate the influence of factors effective in the use of social media on the level of e-health literacy of citizens in crisis. Method: In this descriptive-analytical study, 384 patients in Kermansha...
متن کاملIntegrating Social Media with Existing Knowledge and Information for Crisis Response
Existing studies on social media in the context of crisis have studied the content of items and their patterns of transmission. However, social media content generated during a crisis will generally be unstructured and only reflect the immediate experiences of the authors, while the volumes of data created can make rapid interpretation very challenging. Crisis situations can be characterized wi...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- IJISCRAM
دوره 4 شماره
صفحات -
تاریخ انتشار 2012